Fudge Professional Everyday Clean Blonde Damage Rewind Shampoo. Gradual toning, instant repair.

KEEPS BLONDE BRIGHT AND HEALTHY
- Gradually removes yellow tones and damage from blonde hair.
- Designed for everyday use to maintain salon-fresh colour.
- Opti-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.

Tired of yellow tones but scared of over-toning? This dual force toning and repairing shampoo gently erases brassiness with carefully balanced toning violet micro-pigment levels that are suitable for every blonde, everday! Meanwhile unique Opti-PLEX™ technology penetrates deep into the hair core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. Keep your blonde clean, bright and 90% stronger; dramatically smoother with double the softness**. Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours.