Grin’s natural Whitening toothpaste delivers you a thorough, fresh, flash-those-pearly-whites clean – without the need for harsh chemicals or bleaching agents! The active ingredients; Baking Soda, Propolis and Organic Sea Salt work to restore the natural whiteness of your teeth by gently removing stains and keeping bacteria in check.* Made in New Zealand from the very best natural ingredients* Baking Soda helps to neutralise harmful plaque acids and polish teeth* Calcium Carbonate is a mild natural abrasive which works to polish teeth* The antiseptic properties of Propolis and Organic Sea Salt help to combat common oral bacteria, and keep the gums and mouth healthy* Natural xylitol helps to prevent plaque build-up with regular brushing* NO SLS, Hydrogen peroxide, Triclosan, Parabens, artificial flavours or sweeteners* Certified Palm Oil Free