100% Natural Strawberry Toothpaste Gel - Fluoride-freeKids don’t need artificial sparkles or a fake bubble gum flavour to get them excited about brushing … so we have left the unnecessary extras out! Grin 100% Natural Kids toothpaste is a gentle and effective gel specifically formulated to give the kindest treatment to your little one’s baby teeth. Developed in cooperation with New Zealand dentists and chemists, it helps to clean your child’s entire mouth.* Made in New Zealand from 100% natural ingredients* Organic Calendula Oil, Organic Sea Salt and Organic Aloe Vera help to inhibit bacteria growth and soothe gums* Delicious, real fruit flavours that even the fussiest little brushers will love* Natural sugar-free xylitol adds a hint of natural sweetness and helps to prevent plaque build-up with regular brushing. All the yum, with none of the bad stuff!* NO Sodium Lauryl Sulfate (SLS), NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives* Fluoride, paraben and palm oil free* Not tested on animals